Agricultural and Food Business Strategy Discussion Board

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Whole Foods Case Study

From the Harvard Business School by John R. Wells and Travis Haglock. Revision April 2008

I wanted to have a discussion about the Whole Foods case study. Post your thoughts and questions below. 

*Can you please give a little bit of info about this case study? -pm

Sure! Here's some background information about the case -

Description - Whole Foods Market, Inc was the fastest growing natural food retail company in 2005 in North America. It is one of the fiercest competitors in the nautral foods sector. This discussion covers the following

  • The current market position
  • Direction of the company is moving towards
  • Is the whole foods direction, towards society, a marketing campaign that is a representation of their underlying strategy?
  • Where will they go next and what are the biggest opportunities that they could grab.


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2011 Spring AGEC 430 Allan Gray

Alumni Liaison

Followed her dream after having raised her family.

Ruth Enoch, PhD Mathematics